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SPONSORSHIP
OPPORTUNITIES
Showcase Your Brand
To Thousands of Retailers
PCA offers a variety of sponsorship opportunities so you can decide which channels will help you reach your goals and get the most brand exposure to fit your budget. Whether you want an exclusive sponsorship for the annual meeting, want your logo plastered everywhere the eye can see, or want a custom package with a few different items, browse the options below—or contact us today to craft a completely unique package!
SELECT YOUR BOOTH EARLIER BY EARNING PRIORITY POINTS
Priority points reward you for for supporting the PCA and the PCA Show. Much like customer loyalty programs, the more you purchase, the more points you earn. And the more points you earn the better booth selection you get!
INCLUDED IN YOUR SPONSORSHIP
In addition to key benefits listed within each sponsorship below, all PCA24 sponsorships include:
- Sponsor logo displayed at exhibit hall entrance—5,000+ impressions per day!
- Sponsor recognition in pre-show mailings—going out to ALL PCA members!
- Sponsor recognition in trade show email communications—thousands per mailing!
- Sponsor recognition/media link on PCA trade show website
- Sponsor recognition via signage at booth
- Sponsor recognition in trade show app
- (1) booth selection priority point for every $25 spent on sponsorships
- Updated list of all registered PCA24 attendees, emailed weekly leading up the Show
EXPERIENCE BASED OPPORTUNITIES
All experience-based sponsor packages below include an opportunity to present the “story of your cigar” to attendees, including the option to have attendees physically sample your products!
$50,000 +2,000 priority points – or – $18,000 each for sponsor trio (3 required) +720 priority points each SOLD!
The opening night welcomes thousands, and all who attend will be smoking your cigar, as each attendee will receive one as they are welcomed in! You will be given exclusive naming rights to the reception, an opportunity to address attendees from the stage, and additional highly visible promotions before, during and after the show, including:
• (1) Full year of advertising on Association Website
• (1) Banner ad in the all-new PCA24 mobile app
• (2) Dedicated sponsor emails sent to all attendees, including 1 during PCA24
• (1) Pre-Show and (1) Post-Show Feature in PCA The Magazine (2-page spread)
• Social Media brand promotion leading up to Trade Show
• Branding at food and beverage stations
• Opportunity to address attendees from stage
• Recognition as Title Sponsor on trade show promos (exclusive sponsor only)
$30,000 (1 available) +1,200 priority points SOLD!
This sponsor package gives you the exclusive opportunity to kick off the big Annual Meeting that everyone attends just before the PCA24 show floor opens for business! From the main stage, you’ll get to address the entire audience, who will all be enjoying your cigars! This package includes:
• Opportunity to address attendees from main stage at the 2024 Annual Meeting
• Distribute your cigars to all meeting attendees to sample
• (1) Full year of advertising on Association Website
• (1) Banner ad in the all-new PCA24 mobile app
• (2) Dedicated sponsor emails sent to all attendees, including 1 during Trade Show
• (1) Pre-Show and (1) Post-Show Feature in PCA The Magazine (2-page spread)
• Social Media brand promotion leading up to PCA24
• Branding at food and beverage stations
$27,500 (1 available) +1,100 priority points SOLD!
Every attendee will receive an official PCA24 Trade Show bag at check-in. As the trade show bag sponsor, your logo will be featured on the outside of the bag so every attendee is reminded of you through the show —not to mention the thousands of photo ops featuring your logo every day! PLUS, you will get to select a cigar (or cigars) to include inside the bag, which means yours will be among the first they will touch, smell, and smoke while waiting for the festivities to begin. To make this package even more compelling, you’ll also have the opportunity to include any promotional items you want at attendee the check-in station. This package includes:
· Logo Branding on official PCA24 Trade Show bags
· Cigar placement inside Trade Show bags for attendees to sample
· Opportunity to speak to attendees at check-in (added marketing!)
· (1) Full year of advertising on Association Website
· (1) Banner ad in the all-new PCA24 mobile app
· (2) Dedicated sponsor emails sent to all attendees
· (1) Pre-Show and (1) Post-Show Feature in PCA The Magazine (2-page spread)
· Social Media brand promotion leading up to PCA24
$7,500 (3 available) +300 priority points each
Our education and advocacy seminars are the perfect opportunity to let your products sell themself! Whether you’re looking to introduce a new brand or line or want to remind attendees why your products are the best, when you sponsor 1 or more eduction sessions, you’ll get to do just that! All in attendance will recieve your cigar (or product) so they can thoroughly enjoy it throughout the session. PLUS—when you provide opening remarks from the stage, you’ll get a direct opportunity to connect with the audience and sell, sell, sell! This package includes:
• Logo prominently displayed on education session signage
• Opportunity to make opening remarks at education session
• Your cigars (or products) distributed to all attendees
$7,500 (2 available) +300 priority points each
These popular happy hour events at the PCA Lounge bring retailers directly to you and your brand! As the sponsor, you’ll get quality one-on-one time with retailers as you all relax and unwind after a long day of walking the show floor.
When you sponsor the lounge, you’ll get to distribute your cigars (or products) to all patrons. This is an excellent one-on-one marketing opportunity that includes:
· Logo prominently displayed on Cigar Lounge signage
· Exclusive opportunity to distribute your cigars to all lounge patrons
SIGNAGE & PROMOTION
$30,000 (1 Available) +1,200 priority points
Includes WIFI for attendees and sponsor use, splash page and custom redirect link.
$25,000 (1 Available) +1,00 priority points
Everyone who steps foot on the Trade Show floor will be guided by your logo and branding! And with such a large show floor, this directional signage is a huge marketing opportunity! Every aisle and walkway will be clearly marked—just think of all the photo ops that will show off your brand!
Make sure guests see your brand as they walk into the building every day of the show!
- WINDOW CLINGS: $10k to $15k depending on location/number of windows – inquire for more information
- External Building Column Wrap: $5000 / 200 priority points – 10 available
- External Building Banner $10,000 / 400 priority points – 5 available, each 15×5 feet
- External Window Clings: $10,000 / 400 priority points; 1 available, price depends on location and number of windows
$20,000 (SOLD!) +800 priority points
Feature your logo on the official lanyard that will be worn by everyone at the Trade Show! Attendees and exhibitors alike will all be wearing your logo at all times throughout the entirety of the trade show! Lanyards are distributed to thousands at trade show check-in. This package includes:
· (1) Full year of advertising on Association Website
· (1) Ad in the all-new PCA24 mobile app
· (1) Dedicated sponsor email sent to all attendees
· Social Media brand promotion leading up to PCA24
$7,500 (5 available) +300 priority points each
Visual marketing sells, and when it’s in the form of extra-large eye-catching digital displays, you’re guaranteed to capture attention! Each 6‘3“ x 2‘ LED sign is animated with your custom branding and messaging so you can capture the attention you want and get the brand recognition you deserve! Sign(s) are strategically placed on the trade show floor to maximize your marketing reach.
$7,500 (3 available) +300 priority points each
Staying hydrated is essential for buyers walking the trade show floor. When you select this sponsor package, you’ll get four (4) water cooler/hydration stations branded with your logo and messaging and placed in key traffic areas. As people pause to refresh and rehydrate, it will be you they are thanking—and thinking about!
$5,000 (1 available) +200 priority points
As the exclusive trade show video sponsor, your branded video will play on a loop on PCA TV’s during the entirety of the show AND on stage projectors during the 2024 Annual Meeting! To ensure optimal brand marketing, videos should be 30 seconds in length and not include sound.
$5,000 (5 available) +200 priority points
With so many deals happening on the show floor, there’s no time for a dead battery—and, thanks to you, everyone will be fully charged and ready to go! With your brand messaging wrapping mobile charging stations, you’re sure to get a lot of attention as attendees wait for their devices to charge! Charging stations are strategically placed in high-traffic areas and support a range of mobile devices.
A LA CARTE OPPORTUNITES
$5,000 (5 available) +200 priority points each
Get buyers talking before they even step foot on the Trade Show Floor! Show bag inserts may include branded promotional items, giveaways, information pamphlets, booth contests, and more! Cigars may not be included. Sponsor is responsible for all associated design, production, printing and shipping costs. All show bag inserts must be obtain advance approval from the PCA (due Feb 10, 2024).
$3,000 (4 available) +120 priority points each
The best way to get a buyer to know your brand is by giving letting them experience it for themself! When you select a seat drop, you can provide a cigar, a special promo card —anything you want! Your selected products will be placed on each table setting in the lunch area/cafe so anyone who stops for lunch will get to see and sample your product while they enjoy some time off the show floor! With 4 days to choose from, first to select this package will get first dibs on the day(s) of choice!
$2,000 (5 available) +80 priority points each
Get your brand rolling across ALL SCREENS throughout the entirety of PCA24! When you sponsor the slideshow, your logo and branded messaging will be digitally displayed on all projectors, PCA TVs, and more each day of the show, including the Annual Meeting, Education Sessions and PCA TVs throughout the trade show floor.
$2,000 (3 available) +80 priority points each
With a custom email directed to all PCA members—and specifically, all who are coming to the trade show, this sponsorship gives you an incredible advantage over your competition! To maximize your marketing efforts, emails will be scheduled to deploy in the weeks leading up to the trade show.
