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The PCA Trade Show is the premier B2B event for the premium cigar and pipe tobacco industry, bringing the most qualified buyers and industry professionals together from across the country and around the world each year make deals, network, share knowledge, and celebrate the industry. It’s the best opportunity to share your brand with the entire industry at one time!
PCA offers a variety of sponsorship opportunities so you can decide which channels will help you reach your goals and get the most brand exposure to fit your budget. Whether you want an exclusive sponsorship for the annual meeting, want your logo plastered everywhere the eye can see, or want a custom package with a few different items, browse the options below—or contact us today to craft a completely unique package!
Priority points reward your company for supporting the Premium Cigar Association. The more you support the PCA, the more points you earn. Points are accumulated and applied to your booth selection order for the following year’s trade show.
In addition to key benefits listed within each sponsorship below, all PCA23 sponsorships include:
All experience-based sponsor packages below include an opportunity to present the “story of your cigar” to attendees, including the option to have attendees physically sample your products!
$50,000 +2,000 priority points – or – $18,000 each for sponsor trio (3 required) +720 priority points each SOLD!
The opening night welcomes thousands, and all who attend will be smoking your cigar, as each attendee will receive one as they are welcomed in! You will be given exclusive naming rights to the reception, an opportunity to address attendees from the stage, and additional highly visible promotions before, during and after the show, including:
• (1) Full year of advertising on Association Website
• (1) Full-page ad in Trade Show Directory
• (2) Dedicated sponsor emails sent to all attendees, including 1 during PCA22
• (1) Pre-Show and (1) Post-Show Feature in PCA The Magazine (2-page spread)
• Social Media brand promotion leading up to Trade Show
• Branding at food and beverage stations
• Opportunity to address attendees from stage
• Recognition as Title Sponsor on trade show promos (exclusive sponsor only)
$30,000 (1 available) +1,200 priority points SOLD!
This sponsor package gives you the exclusive opportunity to kick off the big Annual Meeting that everyone attends just before the PCA23 show floor opens for business! From the main stage, you’ll get to address the entire audience, who will all be enjoying your cigars! This package includes:
• Opportunity to address attendees from main stage at the 2023 Annual Meeting
• Distribute your cigars to all meeting attendees to sample
• (1) Full year of advertising on Association Website
• (1) Full-page ad in Trade Show Directory
• (2) Dedicated sponsor emails sent to all attendees, including 1 during Trade Show
• (1) Pre-Show and (1) Post-Show Feature in PCA The Magazine (2-page spread)
• Social Media brand promotion leading up to PCA23
• Branding at food and beverage stations
$27,500 (1 available) +1,100 priority points SOLD!
Every attendee will receive an official PCA23 Trade Show bag at check-in. As the trade show bag sponsor, your logo will be featured on the outside of the bag so every attendee is reminded of you through the show —not to mention the thousands of photo ops featuring your logo every day! PLUS, you will get to select a cigar (or cigars) to include inside the bag, which means yours will be among the first they will touch, smell, and smoke while waiting for the festivities to begin. To make this package even more compelling, you’ll also have the opportunity to include any promotional items you want at attendee the check-in station. This package includes:
· Logo Branding on official PCA23 Trade Show bags
· Cigar placement inside Trade Show bags for attendees to sample
· Opportunity to speak to attendees at check-in (added marketing!)
· (1) Full year of advertising on Association Website
· (1) Full-page ad in Show Directory
· (2) Dedicated sponsor emails sent to all attendees
· (1) Pre-Show and (1) Post-Show Feature in PCA The Magazine (2-page spread)
· Social Media brand promotion leading up to PCA23
$7,500 (3 available 2 Remaining) +300 priority points each
Our education and advocacy seminars are the perfect opportunity to let your products sell themself! Whether you’re looking to introduce a new brand or line or want to remind attendees why your products are the best, when you sponsor 1 or more eduction sessions, you’ll get to do just that! All in attendance will recieve your cigar (or product) so they can thoroughly enjoy it throughout the session. PLUS—when you provide opening remarks from the stage, you’ll get a direct opportunity to connect with the audience and sell, sell, sell! This package includes:
• Logo prominently displayed on education session signage
• Opportunity to make opening remarks at education session
• Your cigars (or products) distributed to all attendees
$5,000 (1 available) +200 priority points each SOLD!
Our education and advocacy seminars are the perfect opportunity to let your products sell themself! Whether you’re looking to introduce a new brand or line or want to remind attendees why your products are the best, when you sponsor 1 or more education sessions, you’ll get to do just that! All in attendance will receive your cigar (or product) so they can thoroughly enjoy it throughout the session. PLUS—when you provide opening remarks from the stage, you’ll get a direct opportunity to connect with the audience and sell, sell, sell! This package includes:
• Logo prominently displayed on education session signage
• Opportunity to make opening remarks at education session
• Your cigars (or products) distributed to all attendees
$7,500 (3 available) +300 priority points each
It’s long been said that some of the best deals happen outside business hours. And while it’s true that the PCA Trade Show floor is already the best place for business, many hate to pull themselves away at the end of the day. Now you don’t have to —when the trade show closes each day, the New PCA Happy Hour Cigar Lounge will open! And when you sponsor one or all days, you’ll get to talk one-on-one with retailers, sharing your story—and your cigars, as you all relax and unwind after a long day of walking the show floor.
When you sponsor the lounge, you’ll get to distribute your cigars (or products) to all patrons. This is an excellent one-on-one marketing opportunity that includes:
· Logo prominently displayed on Cigar Lounge signage
· Exclusive opportunity to distribute your cigars to all lounge patrons
$20,000 (SOLD!) +800 priority points
Feature your logo on the official lanyard that will be worn by everyone at the Trade Show! Attendees and exhibitors alike will all be wearing your logo at all times throughout the entirety of the trade show! Lanyards are distributed to thousands at trade show check-in. This package includes:
· (1) Full year of advertising on Association Website
· (1) Half-page Ad in Trade Show Directory
· (1) Dedicated sponsor email sent to all attendees
· Social Media brand promotion leading up to PCA23
$20,000 (1 available) +800 priority points
It’s no secret that people love staying at the Venetian/Palazzo —and when your logo is prominently displayed on key cards at the host hotel, your brand will be the first one the encounter when checking in and the last one they remember when departing! Make it even more unique by including your logo, booth number or even special event invitation directly on the card, ensuring massive brand recognition! This package includes:
· (1) Full year of advertising on Association Website
· (1) Half-page Ad in Trade Show Directory
· (1) Dedicated sponsor email sent to all attendees
· Social Media brand promotion leading up to PCA23
$20,000 (1 Available) +800 priority points
Immediately upon entering the Sands Convention Center lobby, everyone will be face-to-face with your brand, as your logo and custom messaging will cover the entire half of the glass rail balcony at the convention center entrance lobby! This exclusive sponsorship puts your brand directly infront of everyone walking by—not just show attendees!
· (1) full year of advertising on Association Website
· (1) Half-page ad in Trade Show Directory
· (1) Dedicated sponsor email sent to all attendees
· Social Media brand promotion leading up to PCA23
$15,000 (1 Available) +600 priority points
With this package, you’ll see your logo and custom branding covering twelve (12) massive windows directly across from the trade show floor entrance. Your brand will be front and center for anyone and everyone to see!
$15,000 (1 available) +600 priority points
Everyone who steps foot on the Trade Show floor will be guided by your logo and branding! And with such a large show floor, this directional signage is a huge marketing opportunity! Every aisle and walkway will be clearly marked—just think of all the photo ops that will show off your brand!
$9,000 (5 available) +360 priority points each
With 1 or more pillars being completely covered with your logo and/or custom branding, you’ll be sure to set your brand apart! Pillars are located in the entryway of the sands convention center. With thousands walking back and forth through this area every day, you’ll reach an enormous audience throughout the entire show!
$10,000 (5 available) +400 priority points
Each day when the buyers walk the show floor, your brand will be there guiding them directly to your booth! This package includes 68 floor clings to direct traffic your way, every day!
$7,500 (5 available) +300 priority points each
Visual marketing sells, and when it’s in the form of extra-large eye-catching digital displays, you’re guaranteed to capture attention! Each 6‘3“ x 2‘ LED sign is animated with your custom branding and messaging so you can capture the attention you want and get the brand recognition you deserve! Sign(s) are strategically placed on the trade show floor to maximize your marketing reach.
$7,500 (3 available) +300 priority points each
Staying hydrated is essential for buyers walking the trade show floor. When you select this sponsor package, you’ll get four (4) water cooler/hydration stations branded with your logo and messaging and placed in key traffic areas. As people pause to refresh and rehydrate, it will be you they are thanking—and thinking about!
$7,500 (3 available) +300 priority points each
The first 500 retailers who book their stay at the Venetian/Palazzo will receive a $100 gift card to purchase food and drinks with on the Trade Show floor. With this sponsorship, your brand logo or message will be featured on the card, so attendees will instantly know you and your brand, and want to thank you for your gift!
$5,000 (1 available) +200 priority points
As the exclusive trade show video sponsor, your branded video will play on a loop on PCA TV’s during the entirety of the show AND on stage projectors during the 2022 Annual Meeting! To ensure optimal brand marketing, videos should be 30 seconds in length and not include sound.
$5,000 (5 available) +200 priority points
With so many deals happening on the show floor, there’s no time for a dead battery—and, thanks to you, everyone will be fully charged and ready to go! With your brand messaging wrapping mobile charging stations, you’re sure to get a lot of attention as attendees wait for their devices to charge! Charging stations are strategically placed in high-traffic areas and support a range of mobile devices.
$5,000 (5 available) +200 priority points each
Get buyers talking before they even step foot on the Trade Show Floor! Show bag inserts may include branded promotional items, giveaways, information pamphlets, booth contests, and more! Cigars may not be included. Sponsor is responsible for all associated design, production, printing and shipping costs. All show bag inserts must be obtain advance approval from the PCA (due May 1, 2023).
$3,000 (4 available) +120 priority points each
The best way to get a buyer to know your brand is by giving letting them experience it for themself! When you select a seat drop, you can provide a cigar, a special promo card —anything you want! Your selected products will be placed on each table setting in the lunch area/cafe so anyone who stops for lunch will get to see and sample your product while they enjoy some time off the show floor! With 4 days to choose from, first to select this package will get first dibs on the day(s) of choice!
$2,000 (5 available) +80 priority points each
Get your brand rolling across ALL SCREENS throughout the entirety of PCA23! When you sponsor the slideshow, your logo and branded messaging will be digitally displayed on all projectors, PCA TVs, and more each day of the show, including the Annual Breakfast Meeting, Education Sessions and PCA TVs throughout the trade show floor.
$2,000 (3 available) +80 priority points each
With a custom email directed to all PCA members—and specifically, all who are coming to the trade show, this sponsorship gives you an incredible advantage over your competition! To maximize your marketing efforts, emails will be scheduled to deploy in the weeks leading up to the trade show. Sponsors will work with PCA’s Head of Marketing & Membership, Erin R Holland, to determine scheduling/timing. All content and media links to be provided by the sponsor and sent to [email protected] no later than June 1, 2023.
$1,500 (5 available) +60 priority points each
Social media marketing is everything! And when you choose 1 or more of these opportunities, you’ll get a dedicated sponsor post promoted across the official PCA Instagram, Facebook and Twitter accounts. With over 35,000 followers, your brand will certainly get the attention you want! All posts will be scheduled to deploy in the weeks leading up to the trade show. Sponsors will work with PCA’s Head of Marketing & Membership, Erin R Holland, to determine scheduling/timing. All content and media links to be provided by sponsor and sent to [email protected] no later than June 1, 2023.
